Master students (UvA) successfully help PostNL’s data science team: ‘‘One of them will stay to follow-up their research project’’
This article appeared in 2022 on the platform of Master Challenge.
PostNL processes millions of mail pieces on a daily basis. From consumer mail like Christmas cards, to bulk mailings such as the Donald Duck. Each day around 6000 orders come in from 30 to 40 thousand business customers. However, not all orders from customers show up, or sometimes PostNL receives unexpected bulks. Why does this happen? Did the customer change his/her mind? Did the bulk accidentally end up in the shredder? Even though the data science team of PostNL closely monitors the processes within the company, there are still some unclarities about what drives customer behavior on a detailed level. Behavioral Data Science master’s students of the University of Amsterdam successfully took on the challenge to help PostNL distinguish different behaviors of clients and to recognize and predict trends.
Comments